All things cosmetics without the nasties...

Face/Body Wash + Shampoo

Actives + Serums



Useful Links

  1. INICIDecoder

    • International Nomenclature of Cosmetic Ingredients Decoder is a tool to help you understand ingredient lists at a press of a button.

  2. Paula's Choice Ingredients Dictionary

    • Paula's Choice Research Team busting beauty myths + providing expert advice to solve our skincare frustrations.

  3. Yuka App

    • Mobile app that allows you to scan the barcodes of food + personal care products and instantly see their impact on your health.

  4. Picky

    • Real reviews + ingredient info of many skin care products, from global fan favorites to newly-launched indie Korean skincare brands.